Founder & Director, La Syntropie

Theodore Co.

I have always been curious about how things work, what freedom means, what makes us human, and what makes a life worth living.

From an early age, I began treating the world as my real school. I wanted to understand things by encountering them directly, testing my assumptions and seeing how differently people, cultures and societies experience life.

My path has never fit neatly into one discipline.

I began with mathematics, then moved into marketing and business, followed by international economics and European affairs. Along the way, I worked across industries and organizations, learning how people make decisions, how markets behave, how products are developed, how businesses grow and how ideas move through institutions.

Working across different industries helped me understand what continued to hold my attention: education, human wellbeing, luxury and technology, each offering a different perspective on human development.

Over time, I became less interested in these fields as separate industries and more interested in the larger question connecting them: how can we improve the way people live, develop and experience their lives?

Longevity became the field where these interests could converge.

I have always been curious about how things work, what freedom means, what makes us human, and what makes a life worth living.

From an early age, I began treating the world as my real school. I wanted to understand things by encountering them directly, testing my assumptions and seeing how differently people, cultures and societies experience life.

My path has never fit neatly into one discipline.

I began with mathematics, then moved into marketing and business, followed by international economics and European affairs. Along the way, I worked across industries and organizations, learning how people make decisions, how markets behave, how products are developed, how businesses grow and how ideas move through institutions.

Working across different industries helped me understand what continued to hold my attention: education, human wellbeing, luxury and technology, each offering a different perspective on human development.

Over time, I became less interested in these fields as separate industries and more interested in the larger question connecting them: how can we improve the way people live, develop and experience their lives?

Longevity became the field where these interests could converge.

A decade across Europe

Much of my twenties was shaped by movement and a deep sense of curiosity. I lived in Switzerland, the Netherlands, England and Portugal, and travelled across more than 14 countries and 20 European cities.

Each place offered a different way of seeing people, work, health, culture, ambition and society.

I wanted to test my assumptions, encounter different realities, understand cultures and construct my own view of humanity and the world. Over time, I came to see exploration as a way of developing both perspective and an inner world.

And along that journey, one question kept returning:

How can we live with greater meaning, develop our human potential, improve the conditions of our lives, and contribute to a better world?

A decade across Europe

Much of my twenties was shaped by movement and a deep sense of curiosity. I lived in Switzerland, the Netherlands, England and Portugal, and travelled across more than 14 countries and 20 European cities.

Each place offered a different way of seeing people, work, health, culture, ambition and society.

I wanted to test my assumptions, encounter different realities, understand cultures and construct my own view of humanity and the world. Over time, I came to see exploration as a way of developing both perspective and an inner world.

And along that journey, one question kept returning:

How can we live with greater meaning, develop our human potential, improve the conditions of our lives, and contribute to a better world?

Designing an Interdisciplinary Path

In 2018, I began deliberately developing an interdisciplinary path with a deeper interest in life itself. I became interested in questions at the intersection of philosophy, human behaviour, biology, technology, society and meaning.

 

Mathematics gave me structure and analytical discipline.

Marketing taught me to understand people, markets and behaviour, to recognize how value is created and perceived, and to turn ideas into propositions, businesses and growth.

Economics and European affairs gave me a perspective on systems, institutions, incentives and the forces that shape societies.

Professional experience taught me how ideas become products, organizations, partnerships and decisions.

Together, they became a set of instruments through which I could connect different perspectives and understand human life as part of a larger system.

Designing an Interdisciplinary Path

In 2018, I began deliberately developing an interdisciplinary path with a deeper interest in life itself. I became interested in questions at the intersection of philosophy, human behaviour, biology, technology, society and meaning.

 

Mathematics gave me structure and analytical discipline.

Marketing taught me to understand people, markets and behaviour, to recognize how value is created and perceived, and to turn ideas into propositions, businesses and growth.

Economics and European affairs gave me a perspective on systems, institutions, incentives and the forces that shape societies.

Professional experience taught me how ideas become products, organizations, partnerships and decisions.

Together, they became a set of instruments through which I could connect different perspectives and understand human life as part of a larger system.

The Work Behind the Perspective

My professional experience spans more than 80 projects across 7 industries, from technology, education and retail to FMCG, sustainability, culture, luxury and other knowledge-driven environments.

I have worked with startups and established organizations, from early-stage concepts to businesses generating more than €50M in annual revenue, gaining experience in marketing, business development, strategy, communication and growth.

In 2025, I completed my MSc in International Economics and European Business, graduating with the maximum grade for a thesis examining the influence of conspicuous consumption on marketing strategies in the European luxury goods market.

In 2026, my interest in human longevity has also brought me into medical education and clinical learning within a university of medicine.

This experience is giving me another perspective on the human organism, health and disease, while bringing me closer to the realities of healthcare and clinical practice.

The Work Behind the Perspective

My professional experience spans more than 80 projects across 7 industries, from technology, education and retail to FMCG, sustainability, culture, luxury and other knowledge-driven environments.

I have worked with startups and established organizations, from early-stage concepts to businesses generating more than €50M in annual revenue, gaining experience in marketing, business development, strategy, communication and growth.

In 2025, I completed my MSc in International Economics and European Business, graduating with the maximum grade for a thesis examining the influence of conspicuous consumption on marketing strategies in the European luxury goods market.

In 2026, my interest in human longevity has also brought me into medical education and clinical learning within a university of medicine.

This experience is giving me another perspective on the human organism, health and disease, while bringing me closer to the realities of healthcare and clinical practice.

Why Longevity?

Longevity sits at an unusual intersection and requires an interdisciplinary approach

Biology determines what happens within us. Healthcare determines how we prevent, diagnose and treat disease. Technology expands what we can measure and what we can build. Enterprise determines how discoveries become products and services. Policy and institutions influence how those advances reach society.

Yet longevity ultimately leads back to questions about how we experience and use our lives.

How can we make better use of the years we have, and how can additional healthy years expand the possibilities of a human life?

How do we preserve cognition, strength, autonomy and the ability to contribute?

How do relationships, communities, cities, work, education and the environments around us shape the experience of a longer life?

These questions belong to different fields, yet each field has something to contribute to the others.

My conviction around longevity also became stronger through time spent in Switzerland. What initially attracted me was not simply its reputation for wealth and luxury, but the quality of its academic, scientific and healthcare environments, and the attention given to systems designed around human wellbeing.

On a more personal level, being close to people working in medicine also changed how I viewed the profession. Seeing their commitment to helping others, day after day and year after year, made me appreciate healing and improving another person’s life as one of the most meaningful forms of contribution.

Longevity gives these perspectives a common direction.

Longevity sits at an unusual intersection and requires an interdisciplinary approach

Biology determines what happens within us. Healthcare determines how we prevent, diagnose and treat disease. Technology expands what we can measure and what we can build. Enterprise determines how discoveries become products and services. Policy and institutions influence how those advances reach society.

Yet longevity ultimately leads back to questions about how we experience and use our lives.

How can we make better use of the years we have, and how can additional healthy years expand the possibilities of a human life?

How do we preserve cognition, strength, autonomy and the ability to contribute?

How do relationships, communities, cities, work, education and the environments around us shape the experience of a longer life?

These questions belong to different fields, yet each field has something to contribute to the others.

My conviction around longevity also became stronger through time spent in Switzerland. What initially attracted me was not simply its reputation for wealth and luxury, but the quality of its academic, scientific and healthcare environments, and the attention given to systems designed around human wellbeing.

On a more personal level, being close to people working in medicine also changed how I viewed the profession. Seeing their commitment to helping others, day after day and year after year, made me appreciate healing and improving another person’s life as one of the most meaningful forms of contribution.

Longevity gives these perspectives a common direction.

Building La Syntropie

I founded La Syntropie to bring my academic formation, professional experience and growing engagement with science, technology and healthcare into a single long-term direction.

The name refers to the tendency of complex systems to develop greater order, coherence, connection and organisation. 

La Syntropie reflects the idea behind the platform: bringing together knowledge, disciplines and people that are often separated, in order to understand the larger system of human longevity.

My work combines research, technology, business and clinical learning with an interest in the systems that shape human life.

I believe healthy longevity is created by systems, not isolated interventions.

That means understanding how discoveries emerge, how technologies develop, how healthcare evolves, how organizations respond, and how policy shapes adoption.

It also means looking beyond human invention.

Nature has spent billions of years developing, testing and refining solutions to problems we are only beginning to understand. The lesson of biomimicry is simple: before we invent, we can observe. Before we build, we can learn.

This principle is part of how I approach La Syntropie.

Look closely. Learn deeply. Build carefully.

Building La Syntropie

I founded La Syntropie to bring my academic formation, professional experience and growing engagement with science, technology and healthcare into a single long-term direction.

The name refers to the tendency of complex systems to develop greater order, coherence, connection and organisation. 

La Syntropie reflects the idea behind the platform: bringing together knowledge, disciplines and people that are often separated, in order to understand the larger system of human longevity.

My work combines research, technology, business and clinical learning with an interest in the systems that shape human life.

I believe healthy longevity is created by systems, not isolated interventions.

That means understanding how discoveries emerge, how technologies develop, how healthcare evolves, how organizations respond, and how policy shapes adoption.

It also means looking beyond human invention.

Nature has spent billions of years developing, testing and refining solutions to problems we are only beginning to understand. The lesson of biomimicry is simple: before we invent, we can observe. Before we build, we can learn.

This principle is part of how I approach La Syntropie.

Look closely. Learn deeply. Build carefully.

The Next Decades

I am developing an interdisciplinary approach to longevity that connects science, technology, healthcare, enterprise and policy, with the aim of moving meaningful discoveries closer to real-world application.

The ambition is to contribute to a future in which longer lives are healthier, more capable and more meaningful, and in which people have greater capacity to shape how they live those years.

I dedicated a decade to learning from academic environments, businesses, different cultures and real life across Europe.

The next chapter is different.

For the next decades, the future is longevity.

Theodore Co.
Founder & Director, La Syntropie

 

The Next Decades

I am developing an interdisciplinary approach to longevity that connects science, technology, healthcare, enterprise and policy, with the aim of moving meaningful discoveries closer to real-world application.

The ambition is to contribute to a future in which longer lives are healthier, more capable and more meaningful, and in which people have greater capacity to shape how they live those years.

I dedicated a decade to learning from academic environments, businesses, different cultures and real life across Europe.

The next chapter is different.

For the next decades, the future is longevity.

Theodore Co.
Founder & Director, La Syntropie